Real examples almost as extreme as this can be found in movie and book advertisements, which find ingenious ways of extracting seemingly positive snippets from overwhelmingly negative reviews. For example, an advertisement for the film ''Be Cool'' quoted: | Real examples almost as extreme as this can be found in movie and book advertisements, which find ingenious ways of extracting seemingly positive snippets from overwhelmingly negative reviews. For example, an advertisement for the film ''Be Cool'' quoted: |