Many people (possibly including the paper's owners and staff members) believe that The Sun effectively chooses who will win any given election, in that it has a large readership covering a wide political spectrum, and former Prime Minister [[John Major]] for one has publicly acknowledged The Sun's role in his re-election in 1992. However, many instead believe that The Sun simply backs whichever party is most popular at any given time, so as to avoid a potentially disastrous alienation of their customers by continuing to back an unpopular party (as happened to the [[Daily Mirror]] through much of the 1980s). | Many people (possibly including the paper's owners and staff members) believe that The Sun effectively chooses who will win any given election, in that it has a large readership covering a wide political spectrum, and former Prime Minister [[John Major]] for one has publicly acknowledged The Sun's role in his re-election in 1992. However, many instead believe that The Sun simply backs whichever party is most popular at any given time, so as to avoid a potentially disastrous alienation of their customers by continuing to back an unpopular party (as happened to the [[Daily Mirror]] through much of the 1980s). |