Changes

{{Officeholder

{{Officeholder

|name=Calvin Coolidge

|name=Calvin Coolidge

|image=Calvin Coolidge by Hopkinson.jpg

|image=Calvin Coolidge cph.3g10777.jpg

|party=[[Republican]]

|party=[[Republican]]

|spouse=Grace Goodhue Coolidge

|spouse=Grace Goodhue Coolidge

===Evaluations===

===Evaluations===

In the short view, the Coolidge administration was a preeminently successful one. Income taxes and corporate taxes were greatly reduced, a major part of the national debt was retired, and the nation experienced some of the most prosperous years in its history. The Coolidge policies were in part responsible for these benefits, but some hostile [[liberal]] historians falsely claim they were probably responsible, in part, for the great depression that followed.  

In the short view, the Coolidge administration was a preeminently successful one. Income taxes and corporate taxes were greatly reduced, a major part of the national debt was retired, and the nation experienced some of the most prosperous years in its history. The Coolidge policies were in part responsible for these benefits, but some hostile [[liberal]] historians falsely claim they were probably responsible, in part, for the great depression that followed.  

 

Coolidge's image was to a degree shaped by Madison Avenue. Buckley (2003) reveals the role of advertising giant [[Bruce Barton]] in the remaking of the public persona or image of Coolidge during 1919-26 and, in so doing, guiding a dramatic shift in politics and the wide acceptance of consumer culture. The dominance of the political party bosses, who selected Harding in 1920, ended when the business elite wrested control from the party, using their ability to raise money for advertising and ultimately commodifying the political process. Members of this elite suggested that Barton refashion Coolidge from an aloof man driven by the advancement of his career into a voice of the masses, the "silent majority," which Barton accomplished with press coverage, exploiting the new technology of radio for political speeches, newsreels, an exclusive "spontaneous" interview with Coolidge, and by arranging events that would be covered free, as news. Coolidge's election to the presidency in 1924 was the first campaign of personality, in which style was promoted over substance, tapping into "intense private longings" of a public uncertain of its moorings in a rapidly modernizing society. Gilbert (2003) and Gilbert (2005) argues that Coolidge suffered from clinical depression throughout his life. Gilbert discusses the major symptoms of the disorder as evidenced in Coolidge's personal and political behavior. He exhibited symptoms from a very early age, beginning with his grandfather's death when he was six and again with the deaths of his mother and sister during his adolescence. Ascending to the presidency in 1923, Coolidge at first was diligent, effective, and respectful of others. After the death of his teenage son in 1924, however, his demeanor and degree of political engagement changed drastically. He developed hypersomnia, sleeping as much as 15 hours per day, and he began to treat White House staffers and his wife rudely, often publicly humiliating them. Moreover, he became far less effective as a decision-maker and grew increasingly detached from political issues.

Coolidge's image was to a degree shaped by Madison Avenue. Buckley (2003) reveals the role of advertising giant [[Bruce Barton]] in the remaking of the public persona or image of Coolidge during 1919-26 and, in so doing, guiding a dramatic shift in politics and the wide acceptance of consumer culture. The dominance of the political party bosses, who selected Harding in 1920, ended when the business elite wrested control from the party, using their ability to raise money for advertising and ultimately commodifying the political process. Members of this elite suggested that Barton refashion Coolidge from an aloof man driven by the advancement of his career into a voice of the masses, the "silent majority," which Barton accomplished with press coverage, exploiting the new technology of radio for political speeches, newsreels, an exclusive "spontaneous" interview with Coolidge, and by arranging events that would be covered free, as news. Coolidge's election to the presidency in 1924 was the first campaign of personality, in which style was promoted over substance, tapping into "intense private longings" of a public uncertain of its moorings in a rapidly modernizing society. Gilbert (2003) and Gilbert (2005) argues that Coolidge suffered from clinical depression throughout his life. Gilbert discusses the major symptoms of the disorder as evidenced in Coolidge's personal and political behavior. He exhibited symptoms from a very early age, beginning with his grandfather's death when he was six and again with the deaths of his mother and sister during his adolescence. Ascending to the presidency in 1923, Coolidge at first was diligent, effective, and respectful of others. After the death of his teenage son in 1924, however, his demeanor and degree of political engagement changed drastically. He developed hypersomnia, sleeping as much as 15 hours per day, and he began to treat White House staffers and his wife rudely, often publicly humiliating them. Moreover, he became far less effective as a decision-maker and grew increasingly detached from political issues.