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John Gizzi of ''Human Events'' recalls that Reese did support Bush after the runoff primary.<ref>John Gizzi, "GOP Moderates Often Sore Losers," ''Human Events'', September 28, 2010, Website: http://www.humanevents.com/article.php?id=39183, [Accessed October 27, 2010].</ref> Reese told Gizzi in 2004: "I never saw George [W. Bush] after our primary. He's doing a fine job as President. The endorsement from Reagan in the 1978 primary was, without question, one of the proudest moments of my life. It said a lot about Ronald Reagan."<ref>John Gizzi, ''Human Events'', January 4, 2005.</ref>

John Gizzi of ''Human Events'' recalls that Reese did support Bush after the runoff primary.<ref>John Gizzi, "GOP Moderates Often Sore Losers," ''Human Events'', September 28, 2010, Website: http://www.humanevents.com/article.php?id=39183, [Accessed October 27, 2010].</ref> Reese told Gizzi in 2004: "I never saw George [W. Bush] after our primary. He's doing a fine job as President. The endorsement from Reagan in the 1978 primary was, without question, one of the proudest moments of my life. It said a lot about Ronald Reagan."<ref>John Gizzi, ''Human Events'', January 4, 2005.</ref>

Though he had developed a network of friends, particularly from Midland and in the oil industry elsewhere, Bush still lost, 53-47 percent, to the Democratic nominee, then state Senator]] Kent Ronald Hance, who is four years Bush's senior. A native of Dimmitt in Castro County, Hance held the House seat until 1985.<ref>Historian Ashley Armes of [[Wayland Baptist University]] produced a comprehensive study of the Hance-Bush race but makes no mention of the Reese-Bush primary contests in her article entitled "Kent Hance, George W. Bush, and West Texas' 1978 Congressional Election" in the ''West Texas Historical Association Year Book'', Vol. 81  (2004).</ref>  The loss to Hance had been foretold to Bush more than a year earlier by Democratic former Governor Robert Allan Shivers (1907-1985), who informed the young candidate that the 19th Congressional District was tailor-made for a conservative Democrat in the mold of Hance.<ref>George W. Bush, ''Decision Points'', pp. 39, 41; Allan Shivers was until [[Bill Clements]] completed two nonconsecutive four-year terms the longest-serving governor in Texas history, having held the position from July 1949, to January 1957.</ref> Bush said that Hance, with whom he later became friends, continued the Reese strategy against him but was "a storyteller" and "more subtle and more charming" than had been Reese.<ref>George W. Bush, ''Decision Points'', p. 40.</ref>

Though he had developed a network of friends, particularly from Midland and in the oil industry elsewhere, Bush still lost, 53-47 percent, to the Democratic nominee, then state Senator Kent Hance, who is four years G. W. Bush's senior. A native of Dimmitt in Castro County, Hance held the House seat until 1985.<ref>Historian Ashley Armes of Wayland Baptist University produced a comprehensive study of the Hance-Bush race but makes no mention of the Reese-Bush primary contests in her article entitled "Kent Hance, George W. Bush, and West Texas' 1978 Congressional Election" in the ''West Texas Historical Association Year Book'', Vol. 81  (2004).</ref>  The loss to Hance had been foretold to Bush more than a year earlier by Democratic former Governor Robert Allan Shivers (1907-1985), who informed the young candidate that the 19th Congressional District was tailor-made for a conservative Democrat in the mold of Hance.<ref>George W. Bush, ''Decision Points'', pp. 39, 41; Allan Shivers was until [[Bill Clements]] completed two nonconsecutive four-year terms the longest-serving governor in Texas history, having held the position from July 1949, to January 1957.</ref> Bush said that Hance, with whom he later became friends, continued the Reese strategy against him but was "a storyteller" and "more subtle and more charming" than had been Reese.<ref>George W. Bush, ''Decision Points'', p. 40.</ref>

In 1984, Hance ran unsuccessfully for the Democratic nomination for the U.S. Senate seat vacated by the retiring John Tower. In 1985, Hance switched parties and in 1986 and again in 1990 sought the Republican gubernatorial nominations, losing, respectively, to Bill Clements, who went on to secure a non-consecutive second term, and Clayton W. "Claytie" Williams, Jr., the entrepreneur from Midland and Fort Stockton defeated by [[Ann Richards]]. A lobbyist, Hance on December 1, 2006, became the third chancellor of his ''alma mater'', [[Texas Tech University]]. He is no longer chancellor.<ref>"Office of the Chancellor: Texas Tech University: Kent Hance", Website: ttu.edu., accessed November 11, 2010.</ref>

In 1984, Hance ran unsuccessfully for the Democratic nomination for the U.S. Senate seat vacated by the retiring John Tower. In 1985, Hance switched parties and in 1986 and again in 1990 sought the Republican gubernatorial nominations, losing, respectively, to Bill Clements, who went on to secure a non-consecutive second term, and Clayton W. "Claytie" Williams, Jr., the entrepreneur from Midland and Fort Stockton defeated by [[Ann Richards]]. A lobbyist, Hance on December 1, 2006, became the third chancellor of his ''alma mater'', [[Texas Tech University]]. He is no longer chancellor.<ref>"Office of the Chancellor: Texas Tech University: Kent Hance", Website: ttu.edu., accessed November 11, 2010.</ref>