| − | Fitzmorris ran again for mayor in 1969 and led in the Democratic [[primary]] with 59,301 votes. [[Maurice Edwin Landrieu|Maurice Edwin "Moon" Landrieu]] finished second with 33,093, and future state attorney general and newly-elected State Senator William J. Guste, was third with 29,487 votes. Nine other candidates shared some 50,000 votes as well. In the primary runoff, Landrieu prevailed, 89,554 (53.9 percent) to Fitzmorris's 76,725 (46.1 percent). Landrieu then won the general election in the spring of 1970 over the [[Republican Party|Republican]] nominee, [[Ben C. Toledano]], a member of a prominent family whose origins date to the earliest years of New Orleans. A number of Fitzmorris's organizers defected to Toledano, but the switch was insufficient to stop Landrieu's election. | + | Fitzmorris ran again for mayor in 1969 and led in the Democratic [[primary]] with 59,301 votes. [[Maurice Edwin Landrieu|Maurice Edwin "Moon" Landrieu]] finished second with 33,093, and future state attorney general and newly-elected State Senator [[William J. Guste]], was third with 29,487 votes. Nine other candidates shared some 50,000 votes as well. In the primary runoff, Landrieu prevailed, 89,554 (53.9 percent) to Fitzmorris's 76,725 (46.1 percent). Landrieu then won the general election in the spring of 1970 over the [[Republican Party|Republican]] nominee, [[Ben C. Toledano]], a member of a prominent family whose origins date to the earliest years of New Orleans. A number of Fitzmorris's organizers defected to Toledano, but the switch was insufficient to stop Landrieu's election. |