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'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 – June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on ranching in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 – June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on ranching in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
==Biography==
==Biography==
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref>
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref>
The then 39-year-old, 150-pound Long was described as a "silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher's] wrinkles radiating from pale blue eyes." He wore "a ten-gallon [[Stetson]] hat, a bandanna around his neck, a bag of Bull Durham [[tobacco]] with its yellow string dangling from his pocket, and blue denim, the fabric of the profession".<ref>{{cite book|url=http://books.google.com/books?id=GYP1usNNspsC&pg=PA117&lpg=PA117&dq=Clarence+Hailey+Long&source=web&ots=2ZYAcx0qpC&sig=keDu4F4iJvpR6L_aBewey66ITXc&hl=en|title=Shooting from the Hip: Photography, Masculinity, and Postwar America|publisher=Google Books|author=Patricia Vettel-Becke|isbn=0-8166-4302-4|page=117|accessdate=May 22, 2020}}</ref>
The then 39-year-old, 150-pound Long was described as a "silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher's] wrinkles radiating from pale blue eyes." He wore "a ten-gallon [[Stetson]] hat, a bandanna around his neck, a bag of Bull Durham [[tobacco]] with its yellow string dangling from his pocket, and blue denim, the fabric of the profession".<ref>{{cite book|url=http://books.google.com/books?id=GYP1usNNspsC&pg=PA117&lpg=PA117&dq=Clarence+Hailey+Long&source=web&ots=2ZYAcx0qpC&sig=keDu4F4iJvpR6L_aBewey66ITXc&hl=en|title=Shooting from the Hip: Photography, Masculinity, and Postwar America|publisher=Google Books|author=Patricia Vettel-Becke|isbn=0-8166-4302-4|page=117|accessdate=May 22, 2020}}</ref>
Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long wed the former Ellen Theresa Rogers (1925-2002) a [[Massachusetts]]-born [[nurse]] who came to the JA to care for young Cornelia Wadsworth "Ninia" Ritchie, daughter of ranch manager [[Montie Ritchie|Montgomery Harrison Wadsworth "Montie" Ritchie]]. The Longs had five sons: Clarence, Roger, Walt, Grant, and John. At the time of her death, Ellen was residing in Raton in Colfax County in northeastern [[New Mexico]]. "Ninia" later married and divorced future state Senator Miles Teel Bivins (1947-2009) of Amarillo, whose family also owned ranching properties. Their son, Andrew Bivins, a graduate of the ranch management program at [[Texas Christian University]] in [[Fort Worth]], took over management of the JA in 2005.<ref name=PPHM/>
Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long wed the former Ellen Theresa Rogers (1925-2002) a [[Massachusetts]]-born [[nurse]] who came to the JA to care for young Cornelia Wadsworth "Ninia" Ritchie, daughter of ranch manager [[Montie Ritchie|Montgomery Harrison Wadsworth "Montie" Ritchie]]. The Longs had five sons: Clarence, Roger, Walt, Grant, and John. At the time of her death, Ellen was residing in Raton in Colfax County in northeastern [[New Mexico]]. "Ninia" later married and divorced future state Senator Miles Teel Bivins (1947-2009) of Amarillo, whose family also owned ranching properties. Their son, Andrew Bivins, a graduate of the ranch management program at [[Texas Christian University]] in [[Fort Worth]], took over management of the JA in 2005.<ref name=PPHM/>
In 1953, Long joined the First [[Southern Baptist|Baptist]] Church of Clarendon in Donley County, after the death of his father, C. H. Long, Sr., the JA Ranch manager who was killed when thrown from a bronco]]. The senior Long was in charge of the Hereford herd on the JA. Thereafter, Long was offered a $20,000 (191,000 in 2020 dollars) annual contract to advertise [[beer]]. His declining of the offer was highlighted in the June 25, 1955, edition of ''The Baptist Standard'' [[newspaper]]. Long left the JA in 1956.<ref name=PPHM/>
In 1953, Long joined the First [[Southern Baptist|Baptist]] Church of Clarendon in Donley County, after the death of his father, C. H. Long, Sr., the JA Ranch manager who was killed when thrown from a bronco]]. The senior Long was in charge of the Hereford herd on the JA. Thereafter, Long was offered a $20,000 (191,000 in 2020 dollars) annual contract to advertise [[beer]]. His declining of the offer was highlighted in the June 25, 1955, edition of ''The Baptist Standard'' [[newspaper]]. Long left the JA in 1956.<ref name=PPHM/>
Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.
Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.
Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>
Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>
==References==
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