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In 1964, Adam endorsed [[U.S. Senator]] [[Barry Goldwater]] of Arizona, rather than the victorious President [[Lyndon B. Johnson]] but had earlier criticized Goldwater for proposing the sale of the [[Tennessee Valley Authority]] to private developers. Because the TVA serves northern Mississippi, Phillips also distanced himself from Goldwater's remarks. Adam called Goldwater "a true Republican where the dollar is involved" but not really a conservative as to "the social revolutions being forced by judicial edicts and bayonets at the hands of ruthless dictatorships", a reference to [[Segregation|desegregation]].<ref>"Challenging the Status Quo," pp. 254-255.</ref>​  

In 1964, Adam endorsed [[U.S. Senator]] [[Barry Goldwater]] of Arizona, rather than the victorious President [[Lyndon B. Johnson]] but had earlier criticized Goldwater for proposing the sale of the [[Tennessee Valley Authority]] to private developers. Because the TVA serves northern Mississippi, Phillips also distanced himself from Goldwater's remarks. Adam called Goldwater "a true Republican where the dollar is involved" but not really a conservative as to "the social revolutions being forced by judicial edicts and bayonets at the hands of ruthless dictatorships", a reference to [[Segregation|desegregation]].<ref>"Challenging the Status Quo," pp. 254-255.</ref>​  

Prior to his backing of Goldwater, who won Mississippi with 87 percent of the popular vote in 1964, Adam has earlier supported [[Strom Thurmond]]'s Dixiecrat presidential candidacy in [1948. Adlai Stevenson in 1952 and 1956, and the unpledged slate in 1960, which carried Mississippi's [[electoral vote]]s, cast for [[U.S. Senator]] Harry Flood Byrd, Sr. (1887-1966), of [[Virginia]].  He also supported [[George Wallace]] of neighboring [[Alabama]] in 1968 in the third-party race against [[Richard M. Nixon]] and [[Hubrte Humphrey]]. In 1972, however, he backed Nixon in the [[general election]] campaign against U.S. Senator [[George McGovern]] of [[South Dakota]]].<ref name="ReferenceA"/>​

Prior to his backing of Goldwater, who won Mississippi with 87 percent of the popular vote in 1964, Adam has earlier supported [[Strom Thurmond]]'s Dixiecrat presidential candidacy in [1948. Adlai Stevenson in 1952 and 1956, and the unpledged slate in 1960, which carried Mississippi's [[electoral vote]]s, cast for [[U.S. Senator]] Harry Flood Byrd, Sr. (1887-1966), of [[Virginia]].  He also supported [[George Wallace]] of neighboring [[Alabama]] in 1968 in the third-party race against [[Richard M. Nixon]] and [[Hubert Humphrey]]. In 1972, however, he backed Nixon in the [[general election]] campaign against U.S. Senator [[George McGovern]] of [[South Dakota]]].<ref name="ReferenceA"/>​

In later years, Rubel Phillips said that he and Adam "buried the hatchet and became warm friends," when they worked together on the same side in a lawsuit.<ref>"Challenging the Status Quo," p. 255.</ref> In 1967, Phillips ran again for governor, this time against [[U.S. Representative]] John Bell Williams (1918-1983). He modified many of the conservative stances of his 1963 race and positioned himself as a [[Moderate Republican]] who appealed to African Americans for support. Phillips polled some five thousand fewer votes in 1967 than he had in 1963, when he faced not just Paul Johnson but the firebrand rhetoric of Bidwell Adam.<ref>"Challenging the Status Quo," pp. 258-260.</ref>​

In later years, Rubel Phillips said that he and Adam "buried the hatchet and became warm friends," when they worked together on the same side in a lawsuit.<ref>"Challenging the Status Quo," p. 255.</ref> In 1967, Phillips ran again for governor, this time against [[U.S. Representative]] John Bell Williams (1918-1983). He modified many of the conservative stances of his 1963 race and positioned himself as a [[Moderate Republican]] who appealed to African Americans for support. Phillips polled some five thousand fewer votes in 1967 than he had in 1963, when he faced not just Paul Johnson but the firebrand rhetoric of Bidwell Adam.<ref>"Challenging the Status Quo," pp. 258-260.</ref>​