One paper published by a Duke University researcher in 2006 found that about 45 percent of the actions people performed each day weren’t the due to decision making, but were habits.<ref>[http://www.danpink.com/2012/03/the-power-of-habits-and-the-power-to-change-them/ The power of habits — and the power to change them] by Dan Pink</ref><ref>[http://web.archive.org/web/20110526144503/]</ref><ref>http://dornsife.usc.edu/wendywood/research/documents/Neal.Wood.Quinn.2006.pdf]</ref>
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One paper published by a Duke University researcher in 2006 found that about 45 percent of the actions people performed each day weren’t the due to decision making, but were habits.<ref>[http://www.danpink.com/2012/03/the-power-of-habits-and-the-power-to-change-them/ The power of habits — and the power to change them] by Dan Pink</ref><ref>[http://web.archive.org/web/20110526144503/]</ref><ref>http://dornsife.usc.edu/wendywood/research/documents/Neal.Wood.Quinn.2006.pdf</ref>