| − | According to Investopedia, "'''ideation''' is the literal action of forming ideas, from their conception to real-world application and implementation."<ref>[https://www.investopedia.com/terms/i/ideation.asp What Is an Ideation? Definition, How It Works, and Process]</ref> | + | According to Investopedia, "'''ideation''' is the literal action of forming ideas, from their conception to real-world application and implementation."<ref>[https://www.investopedia.com/terms/i/ideation.asp What Is an Ideation? Definition, How It Works, and Process], Investopedia</ref> |