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Several universities in the United States, such as the [[University of Georgia]], offer a master's degree in Marketing, in addition to universities around the world, such as the Brazilian Institute of Information Science and Technology.<ref name="Savard2001">{{cite book|last=Savard|first=Réjean|title=Education and Research for Marketing and Quality Management in Libraries|url=https://books.google.com/books?id=mW4hAAAAQBAJ&pg=PA34&dq=universities+masters+marketing&hl=en&sa=X&ei=zlmMVcXpK4GegwTLtKvoBg&ved=0CFwQ6AEwCA#v=onepage&q=universities%20masters%20marketing&f=false|accessdate=25 June 2015|date=1 January 2001|publisher=Walter de Gruyter|language=English |isbn=9783110962215|page=34|quote=The first Brazillian master's degree program started in 1970 with the covenant formed between the Brazilian Institute of Information Science and Technology (IBICT) and Federal University of Rio de Janeiro. In the following years, other programs were open in different states.}}</ref><ref>{{cite web|url=http://www.leadbridgepartners.com/pdf/Universities-Offering-Masters-in-Marketing-Research-Programs-Within-the-US.pdf|title=Universities Offering Masters in Marketing Research Programs within the U.S.|work=Marketing Research Association|publisher=LBP|language=English|accessdate=25 June 2015}}</ref>
Several universities in the United States, such as the [[University of Georgia]], offer a master's degree in Marketing, in addition to universities around the world, such as the Brazilian Institute of Information Science and Technology.<ref name="Savard2001">{{cite book|last=Savard|first=Réjean|title=Education and Research for Marketing and Quality Management in Libraries|url=https://books.google.com/books?id=mW4hAAAAQBAJ&pg=PA34&dq=universities+masters+marketing&hl=en&sa=X&ei=zlmMVcXpK4GegwTLtKvoBg&ved=0CFwQ6AEwCA#v=onepage&q=universities%20masters%20marketing&f=false|accessdate=25 June 2015|date=1 January 2001|publisher=Walter de Gruyter|language=English |isbn=9783110962215|page=34|quote=The first Brazillian master's degree program started in 1970 with the covenant formed between the Brazilian Institute of Information Science and Technology (IBICT) and Federal University of Rio de Janeiro. In the following years, other programs were open in different states.}}</ref><ref>{{cite web|url=http://www.leadbridgepartners.com/pdf/Universities-Offering-Masters-in-Marketing-Research-Programs-Within-the-US.pdf|title=Universities Offering Masters in Marketing Research Programs within the U.S.|work=Marketing Research Association|publisher=LBP|language=English|accessdate=25 June 2015}}</ref>
== Creating a marketing plan ==
*[https://business.gov.au/planning/business-plans/develop-your-marketing-plan Develop your marketing marketing plan], Australian government website, business
*[https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/5-no-nonsense-strategies-attract-customers How to write a marketing plan], BDC Bank
*[https://blog.hubspot.com/marketing/marketing-plan-examples What is a Marketing Plan & How to Write One [+Examples]], Hubspot
*[https://blog.hubspot.com/marketing/marketing-plan-template-generator 5 Steps to Create an Outstanding Marketing Plan [Free Templates]], Hubspot
*[https://asana.com/resources/marketing-plan How to create a winning marketing plan, with 3 examples from world-class teams], Asana.com
Videos:
*[https://www.youtube.com/playlist?list=PLbjmSS6LZDGpTJILJbe8St2G7eOLYkoJV How to create a marketing plan]
== Lead generation ==
== Lead generation ==
''See also:'' [[Lead generation]]
''See also:'' [[Lead generation]]
[[Lead generation]], in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the [[Demography|demographic]] information of the [[sales]] prospect who is interested in a particular product or service.
[[Lead generation]], in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the [[Demography|demographic]] information of the [[sales]] prospect who is interested in a particular product or service.
==Emotionally manipulative ad campaigns==
==Emotionally manipulative ad campaigns==