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Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
==USAID==
[[USAID]] is at the forefront of the United States soft power network. “Wherever a [[coup d’etat]], a [[color revolution|colored revolution]] or a [[regime change]] favorable to US interests occurs, USAID and its flow of dollars is there,” writes Eva Golinger, a Venezuelan-American lawyer, writer, and journalist.<ref>[https://wikileaks.org/gifiles/docs/17/1730002_colored-revolutions-a-new-form-of-regime-change-made-in-usa-.html Colored Revolutions: A New Form of Regime Change, Made in USA], posted at WikiLeaks.</ref>
The recipe is always the same. Student and youth movements lead the way with a fresh face, attracting others to join in as though it were the fashion, the cool thing to do. There's always a logo, a color, a marketing strategy. In [[Serbia]], the group OTPOR, which led the overthrow of [[Slobodan Milosevic]], hit the streets with t-shirts, posters and flags boasting a fist in black and white, their symbol of resistance. In [[Ukraine]], the logo remained the same, but the color changed to orange. In the [[Republic of Georgia]], it was a rose-colored fist, and in [[Venezuela]], instead of the closed fist, the hands are open, in black and white, to add a little variety. Golinger adds, “The same agencies are always present, funding, training and advising: USAID, [[NED]], IRI, NDI, Freedom House, [[AEI]] and ICNC.”
As of the spring of 2023 the pattern was repeated on the streets of [[Tbilisi]], Georgia. In 2020, according to [[NATO]],
:''USAID/Georgia launched a new Country Development Cooperation Strategy (CDCS) to guide its assistance to Georgia through 2025. Under the new strategy, USAID will strategically partner with Georgia on its journey to self-reliance, helping advance its Euro-Atlantic integration and strengthen its resilience to malign influence.''
==Pre-NATO war soft power in Ukraine==
==Pre-NATO war soft power in Ukraine==