According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in goal-directed behaviors and exhibit increased motivation towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref> | According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in goal-directed behaviors and exhibit increased motivation towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref> |