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According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in goal-directed behaviors and exhibit increased motivation towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>
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According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in [[Goal setting|goal]]-directed behaviors and exhibit increased [[motivation]] towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>
    
A book summary of American economist Katy Milman's book [[How to Change: The Science of Getting from Where You Are to Where You Want to Be]] indicates:
 
A book summary of American economist Katy Milman's book [[How to Change: The Science of Getting from Where You Are to Where You Want to Be]] indicates:
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