Changes

The Daily Mail also set out to be entertaining, using in particular competitions as a means of promotion, and focusing on human-interest stories as a way of attracting readers to whom in-depth political analysis did not appeal. Among other promotions, they began the [[Ideal Home Exhibition]], which continues to be held in [[London]] every year.

The Daily Mail also set out to be entertaining, using in particular competitions as a means of promotion, and focusing on human-interest stories as a way of attracting readers to whom in-depth political analysis did not appeal. Among other promotions, they began the [[Ideal Home Exhibition]], which continues to be held in [[London]] every year.

The paper lost circulation during [[World War I]], when it spoke out in favor of [[conscription]] after the outbreak of war, and particularly when it attacked [[Lord Kitchener]], who was at that time a national hero. It was accused by the Prime Minister, [[Herbert Asquith]], of disloyalty to the country, but in view of Kitchener’s deficiencies as a military commander it could be argued that the Mail was right.  

The paper lost circulation during [[World War I]], when it spoke out in favor of [[conscription]] after the outbreak of war, and particularly when it attacked [[Lord Kitchener]], who was at that time a national hero. It was accused by the Prime Minister, [[Herbert Asquith]], of disloyalty to the country.  

After the resignation of Asquith, [[David Lloyd George]] asked Lord Northcliffe to join his cabinet, but Northcliffe refused.

After the resignation of Asquith, [[David Lloyd George]] asked Lord Northcliffe to join his cabinet, but Northcliffe refused.