Political correctness re-emerged on U.S. university campuses during the 1980s and 1990s, and is essentially a politically-motivated programme of attempted language manipulation. It is strongly associated with feminism, post-modernism and the academic left. The term 'PC' is often used to refer to any practice or decision which has been noticably influenced by, or which seeks to promote, a post-modernist, leftist or feminist agenda. However, prescriptive language reform remains one of its key components. | Political correctness re-emerged on U.S. university campuses during the 1980s and 1990s, and is essentially a politically-motivated programme of attempted language manipulation. It is strongly associated with feminism, post-modernism and the academic left. The term 'PC' is often used to refer to any practice or decision which has been noticably influenced by, or which seeks to promote, a post-modernist, leftist or feminist agenda. However, prescriptive language reform remains one of its key components. |