In the 1970s, Lady Thatcher's strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism" after the centrist Conservative politician [[Rab Butler]] and the moderate Labour politician [[Hugh Gaitskell]]). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society. The Conservative politician Sir [[Keith Joseph]] was the primary intellectual force behind these theories that later became known as ''Thatcherism''. They were strongly influenced by the pro-market intellectuals [[Friedrich von Hayek]] and [[Milton Friedman]]. | In the 1970s, Lady Thatcher's strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism" after the centrist Conservative politician [[Rab Butler]] and the moderate Labour politician [[Hugh Gaitskell]]). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society. The Conservative politician Sir [[Keith Joseph]] was the primary intellectual force behind these theories that later became known as ''Thatcherism''. They were strongly influenced by the pro-market intellectuals [[Friedrich von Hayek]] and [[Milton Friedman]]. |