The concept of "marginal product" is useful here. You need to allocate your inputs in order to maximize your output. If you put all your volunteers and money into mailings, then you won't influence people as much as if you could speak with them. But mailings reaches more people more cheaply. Perhaps you'd allocate your capital and labor on a little of each: some on the phone, some door-to-door, some mailings, and some putting up signs. That's what most campaigns do. It's hard to know if your allocation of inputs to tasks is optimal to maximize output. | The concept of "marginal product" is useful here. You need to allocate your inputs in order to maximize your output. If you put all your volunteers and money into mailings, then you won't influence people as much as if you could speak with them. But mailings reaches more people more cheaply. Perhaps you'd allocate your capital and labor on a little of each: some on the phone, some door-to-door, some mailings, and some putting up signs. That's what most campaigns do. It's hard to know if your allocation of inputs to tasks is optimal to maximize output. |