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The style of the alt-right is to reject the approaches of the [[mainstream media]], and use the internet rather than traditional avenues of communication preferred by moderates.<ref>https://www.quora.com/What-is-the-American-alternative-right</ref>  
 
The style of the alt-right is to reject the approaches of the [[mainstream media]], and use the internet rather than traditional avenues of communication preferred by moderates.<ref>https://www.quora.com/What-is-the-American-alternative-right</ref>  
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The alt-right employs an "emo fascist" approach to the Internet with the memes on 4chan, Reddit, Facebook, and 9gag.<ref>
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The alt-right employs a "culture jammming" approach to its opposition with memes on Reddit, 4chan, 9gag, and Facebook.<ref>
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http://www.urbandictionary.com/define.php?term=emo+fascism</ref>
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http://www.urbandictionary.com/define.php?term=emo+fascism</ref>.  This involves using modified artifacts of popular culture, specifically  characters such as Pepe the frog, Moonman or anime characters to demonstrate the non-falsifiability of the neoliberal message of material-driven social change.<ref>https://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm</ref>
    
Breitbart news editor Stephen Bannon joined the Trump campaign in August 2016.<ref>http://www.motherjones.com/politics/2016/08/stephen-bannon-donald-trump-alt-right-breitbart-news</ref>
 
Breitbart news editor Stephen Bannon joined the Trump campaign in August 2016.<ref>http://www.motherjones.com/politics/2016/08/stephen-bannon-donald-trump-alt-right-breitbart-news</ref>
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