Historically, the IFNA and national netball governing bodies have been staffed exclusively by women with little professionalization or commercialization. As sports marketing has evolved into an international and highly commercial industry, there has been political conflict over the leadership and funding of netball. Reformers have advocated changing the presentation of the game to emphasize athleticism and to make the game more spectator friendly. However, radical feminists have argued that because the game is mostly played by women and has a large number of women administrators, it should be entitled to funding and inclusion in the Olympics on the basis of gender equity regardless of its international obscurity.<ref>{{cite journal |last=Taylor |first=Tracy |title=Gendering Sport: The Development of Netball in Australia |url=http://www.la84foundation.org/SportsLibrary/SportingTraditions/2001/st1801/ST1801i.pdf |journal=Sporting Traditions, Journal of the Australian Society for Sports History |volume=18 |issue=1 |year=2001 |month=November |pages=57–74 |ref=harv}}</ref> | Historically, the IFNA and national netball governing bodies have been staffed exclusively by women with little professionalization or commercialization. As sports marketing has evolved into an international and highly commercial industry, there has been political conflict over the leadership and funding of netball. Reformers have advocated changing the presentation of the game to emphasize athleticism and to make the game more spectator friendly. However, radical feminists have argued that because the game is mostly played by women and has a large number of women administrators, it should be entitled to funding and inclusion in the Olympics on the basis of gender equity regardless of its international obscurity.<ref>{{cite journal |last=Taylor |first=Tracy |title=Gendering Sport: The Development of Netball in Australia |url=http://www.la84foundation.org/SportsLibrary/SportingTraditions/2001/st1801/ST1801i.pdf |journal=Sporting Traditions, Journal of the Australian Society for Sports History |volume=18 |issue=1 |year=2001 |month=November |pages=57–74 |ref=harv}}</ref> |