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[[James H. "Jim" Brown]], former Louisiana state senator, secretary of state, and insurance commissioner, maintains that Fitzmorris would have unseated Schiro had there been no Hurricane Betsy. The storm changed the dynamics of the race, as the media depicted President [[Lyndon B. Johnson]] and Mayor Schiro offering generous personal assistance to victims. Fifty people died, and thousands of homes were destroyed. The mere challenger, Councilman Fitzmorris, was by virtue of his position nearly outside the loop. "But such is politics, and after it's over you learn to laugh it off, which I did," Fitzmorris said in regard to Hurricane Betsy and the dashing of his mayoral hopes.
 
[[James H. "Jim" Brown]], former Louisiana state senator, secretary of state, and insurance commissioner, maintains that Fitzmorris would have unseated Schiro had there been no Hurricane Betsy. The storm changed the dynamics of the race, as the media depicted President [[Lyndon B. Johnson]] and Mayor Schiro offering generous personal assistance to victims. Fifty people died, and thousands of homes were destroyed. The mere challenger, Councilman Fitzmorris, was by virtue of his position nearly outside the loop. "But such is politics, and after it's over you learn to laugh it off, which I did," Fitzmorris said in regard to Hurricane Betsy and the dashing of his mayoral hopes.
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==Losing to Moon Landrieu==
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==Opposing Moon Landrieu for mayor==
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Fitzmorris ran again for mayor in 1969 and led in the Democratic [[primary]] with 59,301 votes. [[Maurice Edwin Landrieu|Maurice Edwin "Moon" Landrieu]]  finished second with 33,093, and future state attorney general and newly-elected State Senator William J. Guste, was third with 29,487 votes. Nine other candidates shared some 50,000 votes as well. In the primary runoff, Landrieu prevailed, 89,554 (53.9 percent) to Fitzmorris's 76,725 (46.1 percent). Landrieu then won the general election in the spring of 1970 over the [[Republican Party|Republican]] nominee, [[Ben C. Toledano]], a member of a prominent family whose origins date to the earliest years of New Orleans. A number of Fitzmorris's organizers defected to Toledano, but the switch was insufficient to stop Landrieu's election.
 
Fitzmorris ran again for mayor in 1969 and led in the Democratic [[primary]] with 59,301 votes. [[Maurice Edwin Landrieu|Maurice Edwin "Moon" Landrieu]]  finished second with 33,093, and future state attorney general and newly-elected State Senator William J. Guste, was third with 29,487 votes. Nine other candidates shared some 50,000 votes as well. In the primary runoff, Landrieu prevailed, 89,554 (53.9 percent) to Fitzmorris's 76,725 (46.1 percent). Landrieu then won the general election in the spring of 1970 over the [[Republican Party|Republican]] nominee, [[Ben C. Toledano]], a member of a prominent family whose origins date to the earliest years of New Orleans. A number of Fitzmorris's organizers defected to Toledano, but the switch was insufficient to stop Landrieu's election.
  
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