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The program was based on a similar premise to Ralph Edwards' ''This Is Your Life'' [[biography]] series. At first, regular persons were invited to be contestants. They would seek to identify an important face from their past, perhaps a former teacher, a police officer who had given the contestant a ticket, or the person next to the contestant in the graduation line.<ref name=brooks/> The emcee gave the contestant clues, and he or she could pose "yes or no" questions.<ref name=brooks/>
 
The program was based on a similar premise to Ralph Edwards' ''This Is Your Life'' [[biography]] series. At first, regular persons were invited to be contestants. They would seek to identify an important face from their past, perhaps a former teacher, a police officer who had given the contestant a ticket, or the person next to the contestant in the graduation line.<ref name=brooks/> The emcee gave the contestant clues, and he or she could pose "yes or no" questions.<ref name=brooks/>
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Jack Smith, a former [[radio]] figure and singer for "The Three Ambassadors" and later the host of ''You Asked For It,'' was the first host of ''Place the Face,'' with audience members in the starring role.<ref>{{cite web|url=http://www.tv.com/place-the-face/july-30-1953/episode/1346330/cast.html|title=Jack Smith (Host) of ''Place the Face''|date=July 30, 1953|publisher=tv.com|accessdate=March 29, 2011}}</ref> The prizes won by the studio guests were greater when they identified the mysterious face quickly.<ref name=brooks/> Smith was soon replaced by Jack Bailey, also the host of the reality show ''Queen for a Day.''
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Jack Smith, a former [[radio]] figure and singer for "The Three Ambassadors" and later the host of ''You Asked For It,'' was the first host of ''Place the Face,'' with audience members in the starring role.<ref>{{cite web|url=http://www.tv.com/place-the-face/july-30-1953/episode/1346330/cast.html|title=Jack Smith (Host) of ''Place the Face''|date=July 30, 1953|publisher=tv.com|accessdate=March 29, 2011; material no longer accessible on-line}}</ref> The prizes won by the studio guests were greater when they identified the mysterious face quickly.<ref name=brooks/> Smith was soon replaced by Jack Bailey, also the host of the reality show ''Queen for a Day.''
    
Effective February 11, 1954, when Bill Cullen became the host, celebrities were invited to recognize faces of persons from their past who had played an important role in their lives. Among such guest stars were John Carradine, Jeff Chandler, Xavier Cugat, and Pat O'Brien]]. When the celebrities became integral to the series, the prizes awarded to contestants were minimized.<ref >{{cite web|url=http://www.imdb.com/title/tt0198207/|title=Place the Face|publisher=Internet Movie Data Base|accessdate=August 27, 2020}}</ref>
 
Effective February 11, 1954, when Bill Cullen became the host, celebrities were invited to recognize faces of persons from their past who had played an important role in their lives. Among such guest stars were John Carradine, Jeff Chandler, Xavier Cugat, and Pat O'Brien]]. When the celebrities became integral to the series, the prizes awarded to contestants were minimized.<ref >{{cite web|url=http://www.imdb.com/title/tt0198207/|title=Place the Face|publisher=Internet Movie Data Base|accessdate=August 27, 2020}}</ref>
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