The abstract for the book chapter ''Sociology of Social Influence'' from the 2015 book ''Behavior Sciences'' states:
The abstract for the book chapter ''Sociology of Social Influence'' from the 2015 book ''Behavior Sciences'' states:
{{Cquote|Social influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persuasion, which is typically intentional and requires some degree of awareness on the part of the target, social influence may be inadvertent or accidental. Social influence often operates via peripheral processing. Hence, the target may be unaware of the influence attempt. Unlike compliance gaining, which is usually goal directed, social influence is often nongoal directed and the outcomes may be inconsistent with, or unrelated to, a communicator's goals. Social influence encompasses such strategies as indebtedness or reciprocity, commitment, social proof, liking and attractiveness, authority, and scarcity.<ref>[https://www.sciencedirect.com/science/article/abs/pii/B9780080970868320748 Sociology of Social Influence] by Robert H. Grass, Behavioral Sciences (Second Edition). 2015, Pages 348-354</ref>}}
{{Cquote|Social influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persuasion, which is typically intentional and requires some degree of awareness on the part of the target, social influence may be inadvertent or accidental. Social influence often operates via peripheral processing. Hence, the target may be unaware of the influence attempt. Unlike compliance gaining, which is usually goal directed, social influence is often nongoal directed and the outcomes may be inconsistent with, or unrelated to, a communicator's goals. Social influence encompasses such strategies as indebtedness or reciprocity, commitment, social proof, liking and attractiveness, authority, and scarcity.<ref>[https://www.sciencedirect.com/science/article/abs/pii/B9780080970868320748 Sociology of Social Influence] by Robert H. Grass, Behavioral Sciences (Second Edition). 2015, Pages 348-354</ref>}}
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== Social network ==
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''See also:'' [[Social network]]
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A [[social network]] "refers to a group of individuals who voluntarily interact on the basis of the interest which they profess for an idea, a problem, a product, etc. A social network may be defined as having three principal elements: consciousness of kind, rituals and traditions of the community and the moral responsibility of the individuals it comprises."<ref>Source Title: Handbook of Research on ICTs for Human-Centered Healthcare and Social Care Services. by Miguel Guinalíu (University of Zaragoza, Spain), Javier Marta (Hospital Universitario Miguel Servet, Spain), and José María Subero (Aragón Government, Spain), Chapter 9 (Social Networks as a Tool to Improve the Life Quality of Chronic Patients and Their Relatives), Page 15</ref>