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In  the 1987  perverted psychological marketing manual  'The Overhauling of Straight America' (which they later expanded  into "After the Ball"),  Kirk  and Madsen crafilty exhort,  

In  the 1987  perverted psychological marketing manual  'The Overhauling of Straight America' (which they later expanded  into "After the Ball"),  Kirk  and Madsen crafilty exhort,  

 

<blockquote> The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the public is to help it view homosexuality with indifference instead of with keen emotion... as long as Joe Six-pack feels little pressure to perform likewise, and as long as the behavior in question presents little threat to his physical and financial security, he soon gets used to it and life goes on... the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. First let the camel get his nose inside the tent-...  Where we talk is important. The visual media, film and television, are plainly the most powerful image-makers in Western civilization...  While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First, we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretations of biblical teachings, and exposing hatred and inconsistency. Second, we can undermine the moral authority of homophobic churches by portraying them as antiquated backwaters, badly out of step with the times and with the latest findings of psychology.... the mainstream should be told that gays are victims of fate, in the sense that most never had a choice to accept or reject their sexual preference.... A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream's sense of threat, which lower it's guard, and which enhance the plausibility of victimization. </blockquote>"<ref>http://library.gayhomeland.org/0018/EN/EN_Overhauling_Straight.htm THE OVERHAULING OF STRAIGHT AMERICA, By Marshall Kirk and Erastes Pill</ref>

<blockquote> The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the public is to help it view homosexuality with indifference instead of with keen emotion... as long as Joe Six-pack feels little pressure to perform likewise, and as long as the behavior in question presents little threat to his physical and financial security, he soon gets used to it and life goes on... the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. First let the camel get his nose inside the tent-...  Where we talk is important. The visual media, film and television, are plainly the most powerful image-makers in Western civilization...  While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First, we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretations of biblical teachings, and exposing hatred and inconsistency. Second, we can undermine the moral authority of homophobic churches by portraying them as antiquated backwaters, badly out of step with the times and with the latest findings of psychology.... the mainstream should be told that gays are victims of fate, in the sense that most never had a choice to accept or reject their sexual preference.... A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream's sense of threat, which lower it's guard, and which enhance the plausibility of victimization. </blockquote>"<ref>http://library.gayhomeland.org/0018/EN/EN_Overhauling_Straight.htm THE OVERHAULING OF STRAIGHT AMERICA, By Marshall Kirk and Erastes Pill</ref>