Wal-Mart entered the U.K. in 1999 following its purchase of the Asda supermarket chain, taking over around 300 stores which remain under the Asda brand name. Wal-Mart's performance, however, has failed to meet Wall Street's expectations, and its 16% share of British grocery spending has not changed over the last eight years, partly because of the company's inability to pursue its usual expansion strategy of oversaturating markets. In the United States Wal-Mart has driven its growth by building massive superstores that dwarf all of a town's existing businesses combined and that are spaced relatively close together across a region. This strategy has enabled Wal-Mart to overwhelm local economies and force out tens of thousands of small businesses through over-development. | Wal-Mart entered the U.K. in 1999 following its purchase of the Asda supermarket chain, taking over around 300 stores which remain under the Asda brand name. Wal-Mart's performance, however, has failed to meet Wall Street's expectations, and its 16% share of British grocery spending has not changed over the last eight years, partly because of the company's inability to pursue its usual expansion strategy of oversaturating markets. In the United States Wal-Mart has driven its growth by building massive superstores that dwarf all of a town's existing businesses combined and that are spaced relatively close together across a region. This strategy has enabled Wal-Mart to overwhelm local economies and force out tens of thousands of small businesses through over-development. |