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→Career prior to 1979: won tory contest in feb 75
Under the premiership of [[Edward Heath]] (1970-1974), Thatcher served as Secretary of State for Education. After the Conservatives were defeated in the elections of February and October 1974, Thatcher challenged the more liberal Heath for the leadership of the party. When she went into Heath's office to tell him her decision, he did not even bother to look up. "You'll lose," he said. "Good day to you." [http://www.time.com/time/time100/leaders/profile/thatcher.html]
Under the premiership of [[Edward Heath]] (1970-1974), Thatcher served as Secretary of State for Education. After the Conservatives were defeated in the elections of February and October 1974, Thatcher challenged the more liberal Heath for the leadership of the party. When she went into Heath's office to tell him her decision, he did not even bother to look up. "You'll lose," he said. "Good day to you." [http://www.time.com/time/time100/leaders/profile/thatcher.html]
Though at the time she was a relatively untested figure (and many in the party were wary of choosing a woman leader), she defeated both Heath and her other male rivals in the contest.
Though at the time she was a relatively untested figure (and many in the party were wary of choosing a woman leader), she defeated both Heath and her other male rivals in the contest in February 1975.
In the 1970s, her strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism"). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society.
In the 1970s, her strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism"). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society.