Beware of fake scarcity as a way of increasing price. The "collectors' edition," the "limited offers," and the "only one left," are all slogans designed to create the appearance of scarcity in order to create higher prices. People want things they think are scarce and limited in supply, such as gold, and are willing to pay more for it. | Beware of fake scarcity as a way of increasing price. The "collectors' edition," the "limited offers," and the "only one left," are all slogans designed to create the appearance of scarcity in order to create higher prices. People want things they think are scarce and limited in supply, such as gold, and are willing to pay more for it. |