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Neilson Media Research (view source)

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'''Nielsen ratings''' refers to Nielsen Media Research, the premier organization that tracks [[television]] viewing habits of homes across the [[United States|country]]. For over fifty years, Nielsen has been a pioneer and industry leader in audience measurements. The company is known as neutral observer and does not influence results for special interests.

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~~==Criticism==~~

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[[Bill O'Reilly]] claims the data gathering criteria susceptible to outside influence with wide fluctuations and ideology shaping. 25 Nielsen executives have given to the [[Democrats]] in 2008, only two gave to [[Republicans]]. <ref>[O'Reilly Factor, October 30, 2008]</ref>

==References==

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