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Although nudity is not prominent in [[western]] video games, there are various products containing sexually-suggestive material. One reason for the relative lack of explicitly sexual material in western games may be the refusal of retailers including [[Wal-Mart]]<ref>http://www.walmart.com/catalog/catalog.gsp?cat=440903</ref> (the leading distributor of video games in the United States) and [[Toys R Us]]<ref>[http://www.toysrusinc.com/safety/practices/ See Toys "R" Us's video games policy]</ref> (the world's largest toy themed retailer) to sell games carrying an "Adults-Only" rating. One notable target of controversy is the ''[[Grand Theft Auto]]'' series after a third-party mod was released that allowed the player to engage in a mini-game containing explicit sexual material. Mods are, as "third-party" would imply, fan-made and are not the responsibility of the game's developer. Other sources of this criticism relate to the game ''[[Tomb Raider]]'' as it was one of the first games where a female character (the protagonist) is depicted and advertised as a sex symbol.<ref>Ashley, Robert. "The Secret History of Videogame Sex." Official Playstation Magazine Feb. 2006: 96-99.</ref>
 
Although nudity is not prominent in [[western]] video games, there are various products containing sexually-suggestive material. One reason for the relative lack of explicitly sexual material in western games may be the refusal of retailers including [[Wal-Mart]]<ref>http://www.walmart.com/catalog/catalog.gsp?cat=440903</ref> (the leading distributor of video games in the United States) and [[Toys R Us]]<ref>[http://www.toysrusinc.com/safety/practices/ See Toys "R" Us's video games policy]</ref> (the world's largest toy themed retailer) to sell games carrying an "Adults-Only" rating. One notable target of controversy is the ''[[Grand Theft Auto]]'' series after a third-party mod was released that allowed the player to engage in a mini-game containing explicit sexual material. Mods are, as "third-party" would imply, fan-made and are not the responsibility of the game's developer. Other sources of this criticism relate to the game ''[[Tomb Raider]]'' as it was one of the first games where a female character (the protagonist) is depicted and advertised as a sex symbol.<ref>Ashley, Robert. "The Secret History of Videogame Sex." Official Playstation Magazine Feb. 2006: 96-99.</ref>
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== Video Games & Society ==
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== Video Games and Society ==
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As video games become more popular, their impact on society becomes ever more present. A prime example of this is the massive ad campaigns for the [[Halo (game)|Halo]] series, as well as [[Grand Theft Auto]]. Advertising, merchandising, and even social pressures have changed in the ever-growing influence of video gaming.
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As video games become more popular, their impact on society becomes ever more present. A prime example of this is the massive ad campaigns for the ''Halo'' series, as well as ''[[Grand Theft Auto]]''. Advertising, merchandising, and even social pressures have changed in the ever-growing influence of video gaming.
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Due to their popularity, various corporations have begun placing advertisements for their products within the context of the game. [[Second Life]], an Internet-based virtual world, has attempted to blur the lines between real-world and virtual world, and companies such as Adidas, Reebok, and Dell have set up virtual stores selling real-world products within the game.  [[Reuters]] also operates a news bureau reporting news in the game.
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Due to their popularity, various corporations have begun placing advertisements for their products within the context of the game. ''Second Life'', an Internet-based virtual world, has attempted to blur the lines between real-world and virtual world, and companies such as Adidas, Reebok, and Dell have set up virtual stores selling real-world products within the game.  [[Reuters]] also operates a news bureau reporting news in the game.
    
== Education in Video Games ==
 
== Education in Video Games ==
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