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The project was founded by on September 21, 2010 in response to the suicide of a gay teenager named Billy Lucas. Savage expressed that "I wish I could have talked to this kid for five minutes. I wish I could have told Billy that ''it gets better''. I wish I could have told him that, however bad things were, however isolated and alone he was, ''it gets better''."(Author's emphasis)<ref>http://www.thestranger.com/seattle/SavageLove?oid=4940874 Give 'Em Hope</ref> Savage, in conjunction with several organizations founded the project as a [[501(c)(3)]] organization and set up a [[YouTube]] [http://www.youtube.com/itgetsbetterproject channel] to which videos could be uploaded.
The project was founded by on September 21, 2010 in response to the suicide of a gay teenager named Billy Lucas. Savage expressed that "I wish I could have talked to this kid for five minutes. I wish I could have told Billy that ''it gets better''. I wish I could have told him that, however bad things were, however isolated and alone he was, ''it gets better''."(Author's emphasis)<ref>http://www.thestranger.com/seattle/SavageLove?oid=4940874 Give 'Em Hope</ref> Savage, in conjunction with several organizations founded the project as a [[501(c)(3)]] organization and set up a [[YouTube]] [http://www.youtube.com/itgetsbetterproject channel] to which videos could be uploaded.
While it started off with just a video from Savage and his then husband, within two weeks more than 200 videos were submitted to the project and soon after the project reached YouTube's video limit of 640 submissions. Due to the increasing submissions an [http://www.itgetsbetter.org/ It Gets Better Project website] was launched where more videos could be hosted. The site continues to accept submissions.<ref>http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/07/MNVJ1FP6E1.DTL
While it started off with just a video from Savage and another person, within two weeks more than 200 videos were submitted to the project and soon after the project reached YouTube's video limit of 640 submissions. Due to the increasing submissions an [http://www.itgetsbetter.org/ It Gets Better Project website] was launched where more videos could be hosted. The site continues to accept submissions.<ref>http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/07/MNVJ1FP6E1.DTL
Dan Savage overwhelmed by gay outreach's response</ref>
Dan Savage overwhelmed by gay outreach's response</ref>