Ride for the brand

Ride for the brand, or riding for the brand, was the code of the West "when cowboys were expected to do the bidding of the rancher who hired them."

In the summer of 2022, political ads against Liz Cheney (R-WY) properly criticized her for not "riding for the brand," in light of her relentless unfair and biased campaign against Trump.

Riding for the brand

From a Western TV movie, which got the phrase slightly wrong ("with" rather than "for"):

“

Young Cowboy : You're a hard man, Conagher. Conn Conagher : It's a hard country, kid. Conn Conagher : ...any man who asks for help better not start out in the first place. Conn Conagher : Tell me something, Chris. Where do you stand? Are you riding with the brand... or are you running scared?

”

See also

• Cowboy Accountant
• Heart Tranch
• The Wylie Way
• LinkedIn