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As governor, Rockefeller implemented a wide variety of reforms dealing with state government. Many required tax increases. He used the slogan "Arkansas Is Worth Paying For." He is also remembered for his opposition to [[capital punishment]] and his reform of the state prison system. He worked to stop illegal gambling in Hot Springs.

As governor, Rockefeller implemented a wide variety of reforms dealing with state government. Many required tax increases. He used the slogan "Arkansas Is Worth Paying For." He is also remembered for his opposition to [[capital punishment]] and his reform of the state prison system. He worked to stop illegal gambling in Hot Springs.

In 1970, Rockefeller was handily unseated by Democrat [[Dale Bumpers]] of Charleston in Franklin County. Bumpers had first defeated Faubus' comeback attempt in the Democratic primary runoff. He then ran a mostly issue-less campaign, termed by his critics as "a shoeshine and a smile." Four years later, the popular Bumpers unseated Fulbright in the senatorial primary and served thereeafter in the Senate until 1999.

In 1970, Rockefeller was handily unseated by Democrat [[Dale Bumpers]] of Charleston in Franklin County. Bumpers had first defeated Faubus' comeback attempt in the Democratic primary runoff. He then ran a mostly issue-less campaign, termed by his critics as "a shoeshine and a smile." Four years later, the popular Bumpers unseated Fulbright in the senatorial primary and served thereafter in the Senate until 1999.

Rockefeller died of cancer in February 1973 in Palm Springs, [[California]], where he had undergone treatment. His son, Winthrop Paul Rockefeller, was a Republican lieutenant governor of Arkansas from 1996 to 2006, when he died of cancer in office. The younger Rockefeller had planned to run for governor in 2006. Rockefeller's first wife and the mother of "Win Paul", as he was known, was the former Barbara "Bobo" Sears, whom Rockefeller married in 1948.  

Rockefeller died of cancer in February 1973 in Palm Springs, [[California]], where he had undergone treatment. His son, Winthrop Paul Rockefeller, was a Republican lieutenant governor of Arkansas from 1996 to 2006, when he died of cancer in office. The younger Rockefeller had planned to run for governor in 2006. Rockefeller's first wife and the mother of "Win Paul", as he was known, was the former Barbara "Bobo" Sears, whom Rockefeller married in 1948.