A second fundraising plan was called "Gift of a Lifetime", which involved purchasing [[life insurance]] policies on older OSU alumni. Cowboy Athletics expected to make between $100 million to $250 million, depending on when the 27 specific alumni died. Essentially, Cowboy Athletics was betting that it was better at estimating life expectancies than the insurance company. It spent $16.6 million in first year premiums on those life insurance policies in 2007. By the time that the 2009 insurance premiums were due, OSU concluded that the plan would not make money, and decided to not pay any more premiums. It lost the $33 million in premiums paid to date and was sued by the insurance companies.<ref name=wsj/> | A second fundraising plan was called "Gift of a Lifetime", which involved purchasing [[life insurance]] policies on older OSU alumni. Cowboy Athletics expected to make between $100 million to $250 million, depending on when the 27 specific alumni died. Essentially, Cowboy Athletics was betting that it was better at estimating life expectancies than the insurance company. It spent $16.6 million in first year premiums on those life insurance policies in 2007. By the time that the 2009 insurance premiums were due, OSU concluded that the plan would not make money, and decided to not pay any more premiums. It lost the $33 million in premiums paid to date and was sued by the insurance companies.<ref name=wsj/> |