Changes

[[File:Chicago up town theatre.jpg|thumb|Up Town Theatre.]]

[[File:Chicago up town theatre.jpg|thumb|Up Town Theatre.]]

===Business===

===Business===

[[Samuel Insull]] (1859 – 1938), born poor in England, built a great electrical empire in the city (notably "Commonwealth Edison", a giant utility formed in 1907<ref>It is now part of Exelon Corporation, and serves 3.8 million customers in Chicago and northern Illinois.</ref>) and electrified much of the Midwest, 1910-1929.  His empire collapsed in the Great Depression, for which he was blamed and put on trial by the [[New Deal]]; he was acquitted.  

[[Samuel Insull]] (1859 – 1938), born poor in England, built a great electrical empire in the city (notably "Commonwealth Edison", a giant utility formed in 1907<ref>It is now part of Exelon Corporation, and serves 3.8 million customers in Chicago and northern Illinois.</ref>) and electrified much of the Midwest, 1910-1929.  His empire collapsed in the Great Depression, for which he was blamed and put on trial by the U.S. Government, but was acquitted.  

Chicago, along with New York, was the center of the nation's advertising industry. [[Albert Lasker]] (1880-1952), known as the "father of modern advertising" made Chicago his base 1898-1942. As head of Lord and Thomas, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer.  Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender.  Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.

Chicago, along with New York, was the center of the nation's advertising industry. [[Albert Lasker]] (1880-1952), known as the "father of modern advertising" made Chicago his base 1898-1942. As head of Lord and Thomas, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer.  Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender.  Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.