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The rebranding of WWE would become more apparent during 1997. During which time ECW invaded Raw. On February 3, 1997, Raw switched to a two-hour format. On March 10, 1997, Raw was renamed ''Raw is War'', and used [[Marilyn Manson]]'s ''The Beautiful People'' for it's theme song. A week later, Bret Hart went on a profanity-laden tirade when Vince McMahon attempted to interview him. Much of the segment went uncensored.
The rebranding of WWE would become more apparent during 1997. During which time ECW invaded Raw. On February 3, 1997, Raw switched to a two-hour format. On March 10, 1997, Raw was renamed ''Raw is War'', and used [[Marilyn Manson]]'s ''The Beautiful People'' for it's theme song. A week later, Bret Hart went on a profanity-laden tirade when Vince McMahon attempted to interview him. Much of the segment went uncensored.
On March 29, 1998, the Attitude Era officially began at [[WrestleMania]] XIV when Stone Cold Steve Austin won the WWE Championship from Shawn Michaels. More segments pushing the envelope aired on ''Raw is War.'' On April 13, 1998, Raw finally beat Nitro in the ratings for the first time in 84 weeks. For the remainder of 1998, the ratings would go back and forth, with Nitro winning their last night on December 28, 1998. From that point on, Raw would go on to dominate for the remainder of the Monday Night Wars.
On March 29, 1998, the Attitude Era officially began at [[WrestleMania]] XIV when Stone Cold Steve Austin won the WWE Championship from Shawn Michaels. More segments pushing the envelope aired on ''Raw is War.'' On April 13, 1998, Raw finally beat Nitro in the ratings for the first time in 84 weeks. For the remainder of 1998, the ratings would go back and forth, with Nitro winning their last night on October 28, 1998. From that point on, Raw would go on to dominate for the remainder of the Monday Night Wars.
January 4, 1999 would be a pivotal night in the Wars. On Nitro, the main event was set to be Kevin Nash vs. Goldberg for the WCW Championship. At some point in the broadcast, Eric Bischoff had announcer Tony Schiavone make the following announcement:
January 4, 1999 would be a pivotal night in the Wars. On Nitro, the main event was set to be Kevin Nash vs. Goldberg for the WCW Championship. At some point in the broadcast, Eric Bischoff had announcer Tony Schiavone make the following announcement: