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The Quakers became known for their inventiveness, entrepreneurship, business acumen, and their interlocking business ties; they were trusted by outsiders who welcomed the self-censorship Quakers imposed on each other to maintain high ethical standards.  Many leading British entrepreneurs of the 18th and 19th centuries were Quakers, especially merchants in London and industrialists who pioneered the [[Industrial Revolution]] in machinery, metals, textiles, railways and food products.  A handful of Quaker families (the Darbys, Reynolds, Lloyds, Champions, and Rawlinsons) dominated the British iron industry. The Barclays and Lloyds were powerful bankers.<ref>Barbour and Frost (1988) p 86-88; Ann Prior and Maurice Kirby, "The Society of Friends and the Family Firm, 1700-1830." ''Business History'' 1993 35(4): 66-85. Issn: 0007-6791 Fulltext: [[Ebsco]]</ref>    Quakers were disproportionately representation among physicians, and among the scientists of the Royal Society.<ref>Walvin, ''The Quakers: Money and Morals.'' (1997).</ref>
 
The Quakers became known for their inventiveness, entrepreneurship, business acumen, and their interlocking business ties; they were trusted by outsiders who welcomed the self-censorship Quakers imposed on each other to maintain high ethical standards.  Many leading British entrepreneurs of the 18th and 19th centuries were Quakers, especially merchants in London and industrialists who pioneered the [[Industrial Revolution]] in machinery, metals, textiles, railways and food products.  A handful of Quaker families (the Darbys, Reynolds, Lloyds, Champions, and Rawlinsons) dominated the British iron industry. The Barclays and Lloyds were powerful bankers.<ref>Barbour and Frost (1988) p 86-88; Ann Prior and Maurice Kirby, "The Society of Friends and the Family Firm, 1700-1830." ''Business History'' 1993 35(4): 66-85. Issn: 0007-6791 Fulltext: [[Ebsco]]</ref>    Quakers were disproportionately representation among physicians, and among the scientists of the Royal Society.<ref>Walvin, ''The Quakers: Money and Morals.'' (1997).</ref>
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There was a great deal of popular representation of Quakers---in jokes, popular magazines, novels, images, advertising and other media---from 1850 to 1920.<ref>Connerley, (2006)</ref> Popular representations of Friends typically approved the devout distinctiveness attributed to stereotypical Quakers, as evidenced by their plain dress, plain speech, and refusal to swear oaths.  The fact that Quakers were changing was ignored as the popular perception idealized a plain-dressed, old-fashioned representative of a national purity, piety, and unity.
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There was a great deal of popular representation of Quakers---in jokes, popular magazines, novels, images, advertising and other media---from 1850 to 1920.<ref>Connerley, (2006)</ref> Popular representations of Friends typically approved the devout distinctiveness attributed to stereotypical Quakers, as evidenced by their plain dress, plain speech, and refusal to swear oaths.  The fact that Quakers were changing was ignored as the popular perception idealized a plain-dressed, old-fashioned representative of a national purity, [[piety]], and unity.
    
The most striking images of Quakers included plain speech, abolitionism and women's rights, pacifism and war, plain dress (in the form of the Quaker bonnet), and the famous Quaker Oats character used in advertising oatmeal. The plain speech testimony seemed to acquire new and greater significance in the broader culture at the same time Quakers were abandoning the witness. Plain speech became an attractive and admirable anachronism, signifying an imagined set of old-fashioned values. The Quaker witnesses for reformism and pacifism were reshaped to suit opposing purposes. Plain dress and appearance became the attractive and malleable image of a religious sectarian, as authors, artists, and entrepreneurs fashioned a normative and vaguely religious referent for American moral superiority.<ref>Connerley, (2006)</ref>
 
The most striking images of Quakers included plain speech, abolitionism and women's rights, pacifism and war, plain dress (in the form of the Quaker bonnet), and the famous Quaker Oats character used in advertising oatmeal. The plain speech testimony seemed to acquire new and greater significance in the broader culture at the same time Quakers were abandoning the witness. Plain speech became an attractive and admirable anachronism, signifying an imagined set of old-fashioned values. The Quaker witnesses for reformism and pacifism were reshaped to suit opposing purposes. Plain dress and appearance became the attractive and malleable image of a religious sectarian, as authors, artists, and entrepreneurs fashioned a normative and vaguely religious referent for American moral superiority.<ref>Connerley, (2006)</ref>
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