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The campaign began in September 2010, when Savage noted a number of suicides by teenagers with homosexual thoughts who had been bullied for their [[sexual orientation]]. He told teens to hold on to their [[homosexuality]], promising them that adult homosexual life will provide them "levels of happiness, potential, and positivity".
The campaign began in September 2010, when Savage noted a number of suicides by teenagers with homosexual thoughts who had been bullied for their [[sexual orientation]]. He told teens to hold on to their [[homosexuality]], promising them that adult homosexual life will provide them "levels of happiness, potential, and positivity".
In response to the suicide of a teenager named Billy Lucas, Savage expressed, "I wish I could have talked to this kid for five minutes. I wish I could have told Billy that ''it gets better''. I wish I could have told him that, however bad things were, however isolated and alone he was, ''it gets better''."(Author's emphasis)<ref>http://www.thestranger.com/seattle/SavageLove?oid=4940874 Give 'Em Hope</ref> Savage, in conjunction with several organizations founded the project as a [[501(c)(3)]] organization and set up a [[YouTube]] [http://www.youtube.com/itgetsbetterproject channel] to which videos could be uploaded.
In response to the suicide of a teenager named Billy Lucas, Savage expressed, "I wish I could have talked to this kid for five minutes. I wish I could have told Billy that ''it gets better''. I wish I could have told him that, however bad things were, however isolated and alone he was, ''it gets better''."(Author's emphasis)<ref>http://www.thestranger.com/seattle/SavageLove?oid=4940874 Give 'Em Hope</ref> Savage, in conjunction with several organizations founded the project as a [[501(c)(3)]] organization and set up a [[YouTube]] [https://www.youtube.com/itgetsbetterproject channel] to which videos could be uploaded.
While the channel started off with just a video from Savage and another person, within two weeks more than 200 videos were submitted to the project and soon after the project reached YouTube's video limit of 640 submissions. Due to the increasing submissions an website was launched to host more videos. The site continues to accept submissions.<ref>http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/07/MNVJ1FP6E1.DTL
While the channel started off with just a video from Savage and another person, within two weeks more than 200 videos were submitted to the project and soon after the project reached YouTube's video limit of 640 submissions. Due to the increasing submissions an website was launched to host more videos. The site continues to accept submissions.<ref>http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/07/MNVJ1FP6E1.DTL
In October 2010 President [[Barack Obama]]<ref name=campaign>http://blogs.wsj.com/washwire/2010/10/22/obama-joins-it-gets-better-campaign-dan-savage-says-make-it-better/ Obama Joins It Gets Better Campaign Dan Savage Says Make It Better</ref> and former [[First Lady]] [[Laura Bush]]<ref>http://abcnews.go.com/Politics/lady-laura-bush-lends-support-bullied-gay-teens/story?id=11982691#.T1BY9fG41M4 Laura Bush Lends Support to Bullied Gay Teens</ref> submitted videos to the project.
In October 2010 President [[Barack Obama]]<ref name=campaign>http://blogs.wsj.com/washwire/2010/10/22/obama-joins-it-gets-better-campaign-dan-savage-says-make-it-better/ Obama Joins It Gets Better Campaign Dan Savage Says Make It Better</ref> and former [[First Lady]] [[Laura Bush]]<ref>http://abcnews.go.com/Politics/lady-laura-bush-lends-support-bullied-gay-teens/story?id=11982691#.T1BY9fG41M4 Laura Bush Lends Support to Bullied Gay Teens</ref> submitted videos to the project.
Inspired by Obama, the White House Staff created a video in support of ''It Gets Better'' project. [http://www.youtube.com/watch?v=iL2Ed_iKiG4 White House Staff, YouTube]
Inspired by Obama, the White House Staff created a video in support of ''It Gets Better'' project. [https://www.youtube.com/watch?v=iL2Ed_iKiG4 White House Staff, YouTube]
In October 2011 a number of Members of Parliament from the [[Conservative Party of Canada]] made a video in support of the project.<ref>http://www.huffingtonpost.ca/2011/10/22/conservatives-it-gets-better-video-criticism_n_1026409.html Conservatives' 'It Gets Better' Video Draws Criticism</ref>
In October 2011 a number of Members of Parliament from the [[Conservative Party of Canada]] made a video in support of the project.<ref>http://www.huffingtonpost.ca/2011/10/22/conservatives-it-gets-better-video-criticism_n_1026409.html Conservatives' 'It Gets Better' Video Draws Criticism</ref>
*[http://www.itgetsbetter.org/pages/about-it-gets-better-project/ official website]
*[http://www.itgetsbetter.org/pages/about-it-gets-better-project/ official website]
*[http://www.whitehouse.gov/issues/civil-rights/it-gets-better White House website, Obama "It Gets Better"]
*[http://www.whitehouse.gov/issues/civil-rights/it-gets-better White House website, Obama "It Gets Better"]
*[http://www.lifenews.com/2012/11/28/it-gets-bitter-bullied-by-anti-bully-activist-dan-savage/ It Gets Bitter: Bullied by Anti-Bully Activist Dan Savage]
*[https://www.lifenews.com/2012/11/28/it-gets-bitter-bullied-by-anti-bully-activist-dan-savage/ It Gets Bitter: Bullied by Anti-Bully Activist Dan Savage]