McKinley promised that high tariffs would end the severe hardship caused by the [[Panic of 1893]], and that the GOP would guarantee a sort of pluralism in which all groups would benefit. He denounced [[William Jennings Bryan]], the Democratic nominee, as a dangerous radical whose plans for "Free Silver" at 16-1 (or [[Bimetallism]]) would bankrupt the economy.
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McKinley promised that high tariffs would end the severe hardship caused by the [[Panic of 1893]], and that the GOP would guarantee [[pluralism]] in which all groups would benefit. He denounced [[William Jennings Bryan]], the Democratic nominee, as a dangerous radical whose plans for "Free Silver" at 16-1 (or [[Bimetallism]]) would bankrupt the economy.
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McKinley relied heavily on industry and the middle classes for his support and cemented the Republicans as the party of business; his campaign manager, Ohio's [[Mark Hanna]], developed a detailed plan for getting contributions from the business world, and McKinley outspent his rival [[William Jennings Bryan]] by a large margin. McKinley was the first president to promote [[pluralism]], arguing that prosperity would be shared by all ethnic and religious groups.
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McKinley relied heavily on industry and the middle classes for his support and cemented the Republicans as the party of [[liberty]]; his campaign manager, Ohio's [[Mark Hanna]], developed a detailed plan for getting contributions from the business world, and McKinley outspent his rival [[William Jennings Bryan]] by a large margin. McKinley was the first president to promote [[pluralism]], arguing that prosperity would be shared by all ethnic and religious groups.