McKinley relied heavily on industry and the middle classes for his support and cemented the Republicans as the party of [[liberty]]; his campaign manager, Ohio's [[Mark Hanna]], developed a detailed plan for getting contributions from the business world, and McKinley outspent his rival [[William Jennings Bryan]] by a large margin. McKinley was the first president to promote [[pluralism]], arguing that prosperity would be shared by all ethnic and religious groups. | McKinley relied heavily on industry and the middle classes for his support and cemented the Republicans as the party of [[liberty]]; his campaign manager, Ohio's [[Mark Hanna]], developed a detailed plan for getting contributions from the business world, and McKinley outspent his rival [[William Jennings Bryan]] by a large margin. McKinley was the first president to promote [[pluralism]], arguing that prosperity would be shared by all ethnic and religious groups. |