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Zero sum contradicts the [[Win-Win]] sales model, that voluntary transactions are beneficial to both parties. Zero sum denies the benefits of [[economic growth]], as [[President Kennedy]] said, "a rising tied lift all boats," and assumes one person's gain or [[profit]] comes at another person's loss.  Zero sum thinking results in rationing, or "sustainability," as the word is often misused in modern times. Zero sum thinking results in dividing up limited resources rather than focusing on expanding opportunities to create new wealth.
 
Zero sum contradicts the [[Win-Win]] sales model, that voluntary transactions are beneficial to both parties. Zero sum denies the benefits of [[economic growth]], as [[President Kennedy]] said, "a rising tied lift all boats," and assumes one person's gain or [[profit]] comes at another person's loss.  Zero sum thinking results in rationing, or "sustainability," as the word is often misused in modern times. Zero sum thinking results in dividing up limited resources rather than focusing on expanding opportunities to create new wealth.
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Zero sum is anti-[[entrepreneur]]ial.
    
==Non-economic zero-sum games==
 
==Non-economic zero-sum games==
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