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Over the years, Long and McSween put aside personal rivalry, and McSween endorsed Long for governor in the 1971 primary. So did McSween's close friend, the LSU historian T. Harry Williams, author of ''Huey Long'' (1969). Williams was asked to introduce Long to a statewide television hookup during the campaign.<ref>{{cite web|url=http://www.vqronline.org/articles/2000/autumn/mcsween-t-harry-williams/|title=Future U.S. Representative Harold B. McSween, "T. Harry Williams: A Remembrance"|publisher=''Virginia Quarterly Review: A National Journal of Literature & Discussion''|accessdate=July 13, 2009}}</ref>​
 
Over the years, Long and McSween put aside personal rivalry, and McSween endorsed Long for governor in the 1971 primary. So did McSween's close friend, the LSU historian T. Harry Williams, author of ''Huey Long'' (1969). Williams was asked to introduce Long to a statewide television hookup during the campaign.<ref>{{cite web|url=http://www.vqronline.org/articles/2000/autumn/mcsween-t-harry-williams/|title=Future U.S. Representative Harold B. McSween, "T. Harry Williams: A Remembrance"|publisher=''Virginia Quarterly Review: A National Journal of Literature & Discussion''|accessdate=July 13, 2009}}</ref>​
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==Gubernatorial campaign 1963==​
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==1963 gubernatorial race==
 
In what proved to be a major error in judgement, Long entered the December 1963 Democratic primary for governor. One of his campaign advertisements featured the 40-year-old crew-cut Long standing before a state charity hospital and declaring that the "Longs Stand for People!" He was hence running as a Long factional candidate, not just as a candidate who happened to be named Long. He secured the support of U.S. Senator Russell Long, who never lost an election in Louisiana. Long's campaign advertising also reminded voters of "free schoolbooks and hot lunches [having first been] made available to our children under a Long administration."<ref>''Minden Press,'' November 4, 1963, p. 11.</ref>​
 
In what proved to be a major error in judgement, Long entered the December 1963 Democratic primary for governor. One of his campaign advertisements featured the 40-year-old crew-cut Long standing before a state charity hospital and declaring that the "Longs Stand for People!" He was hence running as a Long factional candidate, not just as a candidate who happened to be named Long. He secured the support of U.S. Senator Russell Long, who never lost an election in Louisiana. Long's campaign advertising also reminded voters of "free schoolbooks and hot lunches [having first been] made available to our children under a Long administration."<ref>''Minden Press,'' November 4, 1963, p. 11.</ref>​
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In this much watched "battle of the Longs," Speedy Long prevailed by 4,900 votes. Speedy Long noted that Gillis Long had compiled a voting record more like that of the most liberal member of the Louisiana delegation, Thomas Hale Boggs, Sr. (1914-1972)  of New Orleans, instead of the most conservative members, [[Joe Waggonner]] and Otto Ernest Passman. As he pledged in the 1964 primary, Speedy Long voted in the Waggonner-Passman mode, rather than that of Representatives Boggs and Gillis Long. To win the seat, Speedy Long faced a stronger than usual Republican challenger in [[William Stewart Walker]] of Winnfield, a retired U.S. Army officer with a distinguished World War II record.​ Walker benefited from running on the [[Barry Goldwater]] ticket in Louisiana.
 
In this much watched "battle of the Longs," Speedy Long prevailed by 4,900 votes. Speedy Long noted that Gillis Long had compiled a voting record more like that of the most liberal member of the Louisiana delegation, Thomas Hale Boggs, Sr. (1914-1972)  of New Orleans, instead of the most conservative members, [[Joe Waggonner]] and Otto Ernest Passman. As he pledged in the 1964 primary, Speedy Long voted in the Waggonner-Passman mode, rather than that of Representatives Boggs and Gillis Long. To win the seat, Speedy Long faced a stronger than usual Republican challenger in [[William Stewart Walker]] of Winnfield, a retired U.S. Army officer with a distinguished World War II record.​ Walker benefited from running on the [[Barry Goldwater]] ticket in Louisiana.
 
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==War on Poverty==
 
==War on Poverty==
 
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