In a July 2012 interview with the ''Wall Street Journal'' Twitter's CEO explained his future plans. The paper noted, "Twitter executives still fight a perception that the service is only for tech geeks or narcissists, and there remain doubts about how big the San Francisco company can grow."<ref name=wsj/> Twitter wants to encourage users to communicate about particular events while they happen. Twitter plans to encourage independent application developers to use Twitter as a platform. It hopes to add tools to allow companies to analyze messages that discuss particular companies and events.<ref name=wsj/> | In a July 2012 interview with the ''Wall Street Journal'' Twitter's CEO explained his future plans. The paper noted, "Twitter executives still fight a perception that the service is only for tech geeks or narcissists, and there remain doubts about how big the San Francisco company can grow."<ref name=wsj/> Twitter wants to encourage users to communicate about particular events while they happen. Twitter plans to encourage independent application developers to use Twitter as a platform. It hopes to add tools to allow companies to analyze messages that discuss particular companies and events.<ref name=wsj/> |