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Kennedy also endorsed the 1960 Democratic Party platform which expressed support for civil rights and universal healthcare. Although a staunch supporter of [[Keynesian]] economics, as Kennedy is often called the first president to openly endorse this economic policy, he reduced the top income tax bracket from 91% to 65%. These tax cuts are heralded by many conservatives as landmark since they, like all other tax cuts, brought economic growth. Kennedy planned deficit spending to promote growth but was hesitant to the displeasure of his more liberal advisers. Liberals argue that he'd support raising the top income tax bracket rate today.<ref>https://www.usnews.com/opinion/articles/2011/01/26/the-myth-of-jfk-as-supply-side-tax-cutter</ref> Civil rights were not a major concern until 1963. As a senator, Kennedy voted mildly on civil rights legislation and supported then Senate leader Lyndon Johnson's move of having Eisenhower's 1957 Civil Rights Act sent to the Senate Judiciary Committee which at the time was controlled by southern Democrats. On unions, he built up a reputation of strong opposition to union corruption, especially in the Teamsters; he quietly kept on good terms with [[George Meany]], the AFL-CIO leader, while avoiding [[Walter Reuther]], the leader of the liberal wing of the AFL-CIO.

Kennedy also endorsed the 1960 Democratic Party platform which expressed support for civil rights and universal healthcare. Although a staunch supporter of [[Keynesian]] economics, as Kennedy is often called the first president to openly endorse this economic policy, he reduced the top income tax bracket from 91% to 65%. These tax cuts are heralded by many conservatives as landmark since they, like all other tax cuts, brought economic growth. Kennedy planned deficit spending to promote growth but was hesitant to the displeasure of his more liberal advisers. Liberals argue that he'd support raising the top income tax bracket rate today.<ref>https://www.usnews.com/opinion/articles/2011/01/26/the-myth-of-jfk-as-supply-side-tax-cutter</ref> Civil rights were not a major concern until 1963. As a senator, Kennedy voted mildly on civil rights legislation and supported then Senate leader Lyndon Johnson's move of having Eisenhower's 1957 Civil Rights Act sent to the Senate Judiciary Committee which at the time was controlled by southern Democrats. On unions, he built up a reputation of strong opposition to union corruption, especially in the Teamsters; he quietly kept on good terms with [[George Meany]], the AFL-CIO leader, while avoiding [[Walter Reuther]], the leader of the liberal wing of the AFL-CIO.

Kennedy had a pro-business reputation and sponsored policies such as tax cuts and low inflation that conservative businessmen wanted.  On taking office he called for a "full-fledged alliance" with business. He did get into a brush-up with the steel industry when the steelmen broke their promise to him to keep prices down; that move made Kennedy more popular among the anti-business liberals, but Kennedy never proposed major legislation that business opposed. He named Douglas Dillon, a leading Republican businessman, as his Secretary of the Treasury. On dealing with unemployment, he never proposed New-Dealish programs but instead had a package that was acceptable to conservative Republicans.<ref>House Republican Minority Leader Charles Halleck said of those proposals: "We find no great quarrel with them, but we do not find them earthshaking." ''Time'' Feb. 10, 1961</ref>

Kennedy had a pro-business reputation and sponsored policies such as tax cuts and low inflation that conservative businessmen wanted.  On taking office he called for a "full-fledged alliance" with business. He did get into a brush-up with the steel industry when the steelmen broke their promise to him to keep prices down; that move made Kennedy more popular among the anti-business liberals, but Kennedy never proposed major legislation that business opposed. He named Douglas Dillon, a leading Republican businessman, as his Secretary of the Treasury. On dealing with unemployment, he never proposed New-Dealish programs but instead had a package that was acceptable to conservative Republicans.<ref>House Republican Minority Leader [[Charles Halleck]] said of those proposals: "We find no great quarrel with them, but we do not find them earthshaking." ''Time'' Feb. 10, 1961</ref>

Crime was a signature issue for Kennedy, and on taking office he promised a major crackdown on organized crime, thus appealing to conservatives.  On appointing Brother Bobby as Attorney General, he quipped, "I can't see that it's wrong to give him a little legal experience before he goes out to practice law." On the liberal side, Kennedy asked Congress for federal aid for school construction and more money for federally assisted housing. They did not oblige. Although liberals assert that the Vietnam War was initiated and supported by conservatives, Kennedy did increase the number of military advisers and special forces there which helped set up the full military combat commitment made by his successor, Lyndon Johnson.

Crime was a signature issue for Kennedy, and on taking office he promised a major crackdown on organized crime, thus appealing to conservatives.  On appointing Brother Bobby as Attorney General, he quipped, "I can't see that it's wrong to give him a little legal experience before he goes out to practice law." On the liberal side, Kennedy asked Congress for federal aid for school construction and more money for federally assisted housing. They did not oblige. Although liberals assert that the Vietnam War was initiated and supported by conservatives, Kennedy did increase the number of military advisers and special forces there which helped set up the full military combat commitment made by his successor, Lyndon Johnson.