10. An intangible, but a very important one, is the issue of trust. Many people, particularly evangelicals, do not trust McCain. That can be an insurmountable problem for a presidential candidate. However, recently, McCain has attempted to reach out to evangelical leaders to regain their trust. An example was his recent speech at Jerry Falwell's Liberty University. | 10. An intangible, but a very important one, is the issue of trust. Many people, particularly evangelicals, do not trust McCain. That can be an insurmountable problem for a presidential candidate. However, recently, McCain has attempted to reach out to evangelical leaders to regain their trust. An example was his recent speech at Jerry Falwell's Liberty University. |