The baby boom generation is commonly referred to as the "me generation".<ref>Bristow, Jennie (2015). Baby Boomers and Generational Conflict. Macmillan Publishers.</ref> However, according to a study conducted by researchers at the University of Rochester and published in the ''Journal of Personality'', baby boomers scored lower on measures of narcissism than [[millennial]]s do.<ref>[https://medium.com/@ketoenergy23/baby-boomers-and-narcissism-the-real-science-6347a96d56e1#:~:text=You%20might%20think%20that%20baby,of%20narcissism%20than%20millennials%20do. Baby Boomers and Narcissism: The Real Science]</ref> | The baby boom generation is commonly referred to as the "me generation".<ref>Bristow, Jennie (2015). Baby Boomers and Generational Conflict. Macmillan Publishers.</ref> However, according to a study conducted by researchers at the University of Rochester and published in the ''Journal of Personality'', baby boomers scored lower on measures of narcissism than [[millennial]]s do.<ref>[https://medium.com/@ketoenergy23/baby-boomers-and-narcissism-the-real-science-6347a96d56e1#:~:text=You%20might%20think%20that%20baby,of%20narcissism%20than%20millennials%20do. Baby Boomers and Narcissism: The Real Science]</ref> |