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Line 102: − − == Soft power == − − ''See also:'' [[Soft power]] − − [[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s. − − Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power. − − === Brand Finance's 2022 ranking of the countries with the most soft power === − − Brand Finance's 2022 ranking of the 10 countries with the most soft power<ref>[https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking#:~:text=%E2%80%9CThe%20composition%20of%20the%20Global,Kingdom%2C%20Germany%2C%20and%20China. Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking], Brand Finance website, 2022</ref>: − − # United States − # United Kingdom − # Germany − # China − # Japan − # France − # Canada − # Switzerland − # Russia − # Italy
→Soft power
Beyond this, it includes [[discernment]] of news organs that allow themselves to be utilized for propaganda purposes, discernment of propagandistic theater projects and refusal to patronize the same, and discernment of the content of political commentary, and its judgment, not merely on matters of fact, but also on the ''presentation'' of that fact. As has been said above, presentation even of perfectly relevant fact in a manner intended to manipulate the emotions, demeans the facts thus presented and also demeans the presenter. Above all, therefore, those who decry propaganda ought not engage in it themselves, nor give even the appearance of the same.
Beyond this, it includes [[discernment]] of news organs that allow themselves to be utilized for propaganda purposes, discernment of propagandistic theater projects and refusal to patronize the same, and discernment of the content of political commentary, and its judgment, not merely on matters of fact, but also on the ''presentation'' of that fact. As has been said above, presentation even of perfectly relevant fact in a manner intended to manipulate the emotions, demeans the facts thus presented and also demeans the presenter. Above all, therefore, those who decry propaganda ought not engage in it themselves, nor give even the appearance of the same.
== Uses of propaganda in society today ==
== Uses of propaganda in society today ==