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*[https://www.investopedia.com/terms/r/risktolerance.asp What Is Risk Tolerance, and Why Does It Matter?], Investopedia
*[https://www.investopedia.com/terms/r/risktolerance.asp What Is Risk Tolerance, and Why Does It Matter?], Investopedia
*[https://www.extension.iastate.edu/agdm/wholefarm/html/c5-214.html Creating a Return/Risk Profile for an Equity Investment], Iowa State University
*[https://www.extension.iastate.edu/agdm/wholefarm/html/c5-214.html Creating a Return/Risk Profile for an Equity Investment], Iowa State University
== Managing in a VUCA environment ==
[[File:VUCA.jpg|thumbnail|right|300px|VUCA stands for volatility, uncertainty, complexity, and ambiguity. It describes the situation of constant, unpredictable change that is now the norm in certain industries and areas of the business world."<ref>[https://www.mindtools.com/asnydwg/managing-in-a-vuca-world Managing in a VUCA World]</ref>]]
"VUCA stands for volatility, uncertainty, complexity, and ambiguity. It describes the situation of constant, unpredictable change that is now the norm in certain industries and areas of the business world."<ref>[https://www.mindtools.com/asnydwg/managing-in-a-vuca-world Managing in a VUCA World]</ref>
*[https://www.mindtools.com/asnydwg/managing-in-a-vuca-world Managing in a VUCA World], Mindtools.com
*[https://hbr.org/2014/01/what-vuca-really-means-for-you What VUCA Really Means for You], Harvard Business Review
*[https://www.vuca-world.org/ VUCA world]
*[https://www.techtarget.com/whatis/definition/VUCA-volatility-uncertainty-complexity-and-ambiguity What is VUCA (volatility, uncertainty, complexity and ambiguity)?], Techtarget.com
*[http://www.slideshare.net/dcaron/its-a-vuca-world-cips-cio-march-5-2009-draft VUCA slideshow]
*[http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt1ch2.html VUCA and decision making]
=== Effective decision making in a VUCA world ===
*[https://www.crenshawassociates.com/blog/effective-decision-making-in-a-vuca-environment Effective Decision-Making in a VUCA Environment], Crenshaw Associates
*[https://www.forbes.com/sites/eriklarson/2021/12/28/is-vuca-really-the-enemy-of-good-decision-making/ Is VUCA Really The Enemy Of Good Decision-Making?], Forbes, 2021
== Taking risk in business and entrepreneurship ==
== Taking risk in business and entrepreneurship ==