In 1970, Rockefeller was handily unseated by Democrat [[Dale Bumpers]] of Charleston in Franklin County. Bumpers had first defeated Faubus' comeback attempt in the Democratic primary runoff. He then ran a mostly issue-less campaign, termed by his critics as "a shoeshine and a smile." Four years later, the popular Bumpers unseated Fulbright in the senatorial primary and served thereafter in the Senate until 1999. Running with Rockefeller, former Democratic House Speaker [[Sterling Cockrill]], a Republican convert, lost his race to the Democrat Bob Cowley Riley (1924-1994). | In 1970, Rockefeller was handily unseated by Democrat [[Dale Bumpers]] of Charleston in Franklin County. Bumpers had first defeated Faubus' comeback attempt in the Democratic primary runoff. He then ran a mostly issue-less campaign, termed by his critics as "a shoeshine and a smile." Four years later, the popular Bumpers unseated Fulbright in the senatorial primary and served thereafter in the Senate until 1999. Running with Rockefeller, former Democratic House Speaker [[Sterling Cockrill]], a Republican convert, lost his race to the Democrat Bob Cowley Riley (1924-1994). |