| − | The Substitution Effect is an economic effect which occurs when the price of a good decreases, such that people begin to buy that good instead of its [[substitute]]. For example, if the price of orange juice decreases, you may buy it instead of milk which you used to drink. | + | The Substitution Effect is an economic effect which occurs when the price of a [[good]] decreases, such that people begin to buy that good instead of its [[substitute]]. For example, if the price of orange juice decreases, you may buy it instead of milk which you used to drink. |