As any newspaper editor knows, the number of people who read a fact is proportional to its proximity to the beginning of the article. Moreover, readers expect the more important facts to be first, and place more emphasis on them in reading an article. | As any newspaper editor knows, the number of people who read a fact is proportional to its proximity to the beginning of the article. Moreover, readers expect the more important facts to be first, and place more emphasis on them in reading an article. |