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It may be that the cost of developing a product for that market can never be recouped.  It can also be that the existing sellers in that market have defined the terms of what a product should be in such a way that no other company can create such a  product.
 
It may be that the cost of developing a product for that market can never be recouped.  It can also be that the existing sellers in that market have defined the terms of what a product should be in such a way that no other company can create such a  product.
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[[category:economics]]
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[[Category:Economics]]
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