It may be that the cost of developing a product for that market can never be recouped. It can also be that the existing sellers in that market have defined the terms of what a product should be in such a way that no other company can create such a product. | It may be that the cost of developing a product for that market can never be recouped. It can also be that the existing sellers in that market have defined the terms of what a product should be in such a way that no other company can create such a product. |